TikTok’s e-commerce platform, TikTok Shop, is experiencing internal restructuring in its US operations. Employees have been instructed to work from home as the company addresses performance issues and regulatory challenges. This move follows earlier layoffs in the global governance and experience team responsible for marketplace safety and compliance. Adweek Reddit+4Financial Express+4Adweek+4
Key Developments
- Remote Work Directive: US-based employees of TikTok Shop have been directed to work from home amid ongoing restructuring efforts.
- Previous Layoffs: Earlier this year, TikTok laid off members of its global governance and experience team due to performance concerns.Reddit+3Financial Express+3Adweek+3
- Regulatory Pressures: TikTok continues to face scrutiny from US regulators, impacting its operational strategies.
📊 Summary Table
| Aspect | Details |
|---|---|
| Affected Division | TikTok Shop (US e-commerce) |
| Current Action | Shift to remote work for US employees |
| Previous Layoffs | Global governance and experience team reductions |
| Regulatory Challenges | Ongoing scrutiny from US authorities |
| Performance Issues | Concerns over marketplace safety and compliance |
🔗 Sources
- Bloomberg: TikTok Shop US Employees Told to Work From Home as Layoffs Loom
- Business Insider: TikTok is ramping up RTO, and some are balking at the new requirementsBusiness Insider+1Business Insider+1
- Financial Express: TikTok layoffs: US e-commerce team facing job cuts amid China tensionsFinancial Express
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